Marketing a Real Estate agency requires a unique messaging strategy that blends the personal service and personality aspect of the agent with the physical property they are representing.   For this client I was tasked with growing a 2 person real estate office by increasing their sales, profile and team.  We launched a campaign that included a short video for Zillow, a direct mail schedule, presentation and training materials for new agents and tied everything together through clean and consistent branding.  They are now an office of ten with over 100 Zillow 5 star ratings and are thriving in their market.

Marketing Presentation - Click Image for Multi-page Pdf
Just Listed Front
Just Listed Back
New Listing Front
New Listing Back
Listing Flier Front
Listing Flier Back
Listing Flier Front
And It's Gone Flier Front
And It's Gone Flier Back

As part of a larger communications and branding initiative, I produced a short ad highlighting the lead agent for his Zillow profile.  Our goal was to showcase the testimonials from happy clients, the wine country properties and I think the most important element, to create a sense of familiarly and closeness with the agent.  We found that when people had a positive virtual interaction with an agent, video or email,  preceding the in-person meeting, the engagement rate exponentially increases.   With a small crew of talented filmmakers, a tight budget and a clear script, we used this piece to increase the Zillow ratings to 5 stars with over 75 testimonials in just a few short months.

Marketing Slides
Marketing Slides
Letterhead
Envelopes
Close Menu